Capture your leads

A core of short sale is to market for leads, you want to market to homeowner facing foreclosure, that period is known as “pre-foreclosure” those are owners who have defaulted or behind on their mortgage payments due to personal  issues which can range from divorce to a job transfer.  One of the most critical parts of your short sale business is marketing to sellers who have defaulted on their loan, without marketing there’s no leads, with no leads you have no deals, and without any deals your business is worthless.   So you need to work on marketing, your phone should be ringing 24/7 with deals flowing in your pipe line.

This next step will require some of you reading this passage to step out of your comfort zone, from now on you must turn yourself to a walking short sale specialist, you must tell everyone you know, or everyone you meet that you are a short sale specialist, you help folks out of bad situation, if they are facing foreclosure you are the person to call, so after you start with word of mouth, make sure you create a business card stating what you do, so upon starting a conversation give your card away.  Again tell everyone what you do, from the mail carrier, the Garbage man to your co-workers.

To prolong your business you must learn direct marketing, this entail of you finding different options of marketing.  You can mail a letter or a postcard to the homeowner in default, or you can call or go door knocking.  There’s various way for you to find the list of homeowner in default, you can go to land court or the recorders office and ask for the lis pendens, make sure you don’t ask for the foreclosure list, because that is just a List of REOs. You are going to the Court or recorders office so you can save your money, but you can also sign up for one of the pre-foreclosure list, these sites usually include a monthly payment.  This is a list of a few that are good: http://www.realtytrac.com/, http://www.foreclosurestore.com/, http://www.defaultresearch.com/, (if you would like more sites just go on google.com and type in pre-foreclosure list). Upon receiving or downloading the list, you want to make sure that it is current, because it is futile for you to be spending your money marketing to an old list that is a waste of money and your time.

After gathering a list, you now wants to advertise to it, send a sequence of letters and postcards to the homeowner stating that you understand their situation and all you are trying to do is help. Or you can go do some door knocking..

For more information on short sales feel free to download my free E-book Short Sales Profit 101at http://www.winderalexandre.com

http://www.shortsalesedu.com, http://www.shortsalesedu.info,